Realme, the sub-brand from OPPO, today propelled its first smartphone, Realme 1 targeted at the youth of the country. The smartphone will mark a new phase for the company as it tries to take a bite of the market share enjoyed by Xiaomi in the online retail space.
Madhav Seth, Chief Executive Officer, Realme India, said, “With Realme, our intention is to evolve the current Indian online smartphone market by offering Premium-mid range smartphones that deliver a delightful user experience. Realme 1, our first offering, is focused at the young online consumers and is primed to be a market disruptor with the most stylish design, stunning specs along with superb quality and the most satisfying service in the mid price range. Realme 1 is today the most affordable combination of best design and top performance in the country.”
As far as specifications are concerned it packs World’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology and a huge 6GB RAM+128GB ROM storage version,The 6.0” FHD+ Full Screen. However this smartphone comes with two other variants as well a 3+32 GB variant and a 4+64 GB variant.
On the camera side Realme 1 features a 13-megapixel main camera with phase detect autofocus and support for AI-based depth effect. The Front will be handled by an 8-megapixel front camera along with portrait mode. The Realme 1 will run ColorOS 5.0 based on Android 8.1 Oreo and support face unlock feature.
The main highlight of this smartphone is its back with diamond black finish similar to the one seen on Oppo F7. It is powered by a 3,410mAh battery battery management promise + the sharp AI processor which is also a master of temperature control, won’t let longer and higher usage affect its performance and microUSB port for charging, only one thing is missing is the fingerprint sensor but no worries its facial recognition unlock system unlocks at 0.1s.
Price and Availability
|3GB RAM+32GB ROM||Diamond Black, Solar Red||8,990||May 25, 2018|
|4GB RAM+64GB ROM||Moonlight Silver, Diamond Black||10,990||June 2018|
|6GB RAM+128GB ROM||Diamond Black, Solar Red||13,990||May 25, 2018|
Realme 1 will be exclusively available from May 25th, 12 noon on India’s largest marketplace, Amazon.in. A third variant of Realme1 with 4GB RAM+64GB ROM, available in Moonlight Silver and Diamond Black will go online for sale in June this year.
Realme 1 buyers will be offered a No Cost EMI on Amazon.in with exciting offers for SBI cardholders, 5% cash back, and for Jio customers a cashback of INR 4850/-. Realme 1 buyers will also be offered Amazon Prime deliveries for their orders.